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This Privacy Policy discloses the privacy practices for the site and
various related services (together referred to as the “site”). Rider Buddy, the provider of
the site (referred to as “us ” or “we”), is committed to protecting your privacy online. Please read
the information below to learn the following regarding your use of this site.

You acknowledge that this Privacy Policy is part of our Site Terms of Use, and by accessing or
using our site, you agree to be bound by all of its terms and conditions. If you do not agree to
these terms, please do not access or use this site.

We reserve the right to change this Privacy Policy at any time. Such changes, modifications,
additions or deletions shall be effective immediately upon notice thereof, which may be given
by means including, but not limited to, sending an email to the email address listed by registered
users and posting the revised Policy on this page. You acknowledge and agree that it is your
responsibility to maintain a valid email address as a registered user, review this site and this
Policy periodically and to be aware of any modifications. Your continued use of the site after
such modifications will constitute your: (a) acknowledgment of the modified Policy; and (b)
agreement to abide and be bound by the modified Policy.

Types of Information Collected

In order to better provide you with our numerous services, we collect two types of information
about our users:
Personally Identifiable Information and NonPersonally Identifiable
Information. Our primary goal in collecting information from you is to provide you with a
smooth, efficient, and customized experience while using our site.

Personally Identifiable Information: This refers to information that lets us know the specifics
of who you are. When you engage in certain activities on this site, such as registering for
a membership, ordering a product or service, submitting content and/or posting content in
discussion forums or other public areas, entering a contest or sweepstakes, filling out a survey,
or sending us feedback, we may ask you to provide certain information about yourself by filling
out and submitting an online form. It is completely optional for you to elect to engage in these
activities, however, we may ask that you provide us personal information, such as your first
and last name, mailing address (including zip code), email address, employer, job title and
department, telephone and facsimile numbers, and other personal identifying information. When
ordering products or services on the site, you may be asked to provide a credit card number.
Depending upon the activity, some of the information we ask you to provide is identified as
mandatory and some as voluntary. If you do not provide the mandatory data with respect to a
particular activity, you will not be able to engage in that activity.

NonPersonally Identifiable Information: This refers to information that does not by itself
identify a specific individual. We gather certain information about you based upon where you
visit on our site in several ways. This information is compiled and analyzed on both a personal
and an aggregated basis. This information may include the Web site’s Uniform Resource
Locator (“URL”) that you just came from, which URL you next go to, what browser you are

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using, and your Internet Protocol (“IP”) address. A URL is the global address of documents
and other resources on the World Wide Web. An IP address is an identifier for a computer
or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as
the World Wide Web. Networks like the Web use the TCP/IP protocol to route information
based on the IP address of the destination. In other words, an IP address is a number that is
automatically assigned to your computer whenever you are browsing the internet, allowing web
servers to locate and identify your computer. Computers require IP addresses in order for users
to communicate on the Internet.

Collection Methods and Use of Information

We do not collect any Personally Identifiable Information about you unless you voluntarily
provide it to us. You provide certain Personally Identifiable Information to us when you (a)
register for our services and register your E-mail address with us; (b) enter sweepstakes or
contests sponsored by us or one of our partners; (c) sign up for special offers from selected third
parties; (d) send E-mail messages, submit forms or transmit other information by telephone or
letter; or (e) submit your credit card or other payment information when ordering and purchasing
products and services on our site. We may also collect information from you at other points on
our site that state that such information is being collected.

In addition, we may also collect, or our third party ad server and/or content server may collect,
certain NonPersonally Identifiable Information. This information is ultimately stored in
the form of store categories, and, in some cases, specific URLs. We use your IP address to
diagnose problems with our servers, software, to administer our site and to gather demographic
information. Our third party ad servers will also provide us with summary, but not individual,
reports that will tell us how many ads were presented and clicked upon at our site.

We will primarily use your Personally Identifiable Information to provide our services to you,
as required by our agreements with you. We will also use Personally Identifiable Information
to enhance the operation of our site, fill orders, improve our marketing and promotional efforts,
statistically analyze site use, improve our product and service offerings, and customize our
site’s content, layout, and services. We may use Personally Identifiable Information to deliver
information to you and to contact you regarding administrative notices. We may also use
Personally Identifiable Information to resolve disputes, troubleshoot problems and enforce our
agreements with you, including our Site Terms of Use, Sales Terms and Conditions, and this
Privacy Policy.

We do not sell, trade, or rent your Personally Identifiable Information to others. We do provide
some of our services through contractual arrangements with affiliates, services providers,
partners and other third parties. We and our service partners use your Personally Identifiable
Information to operate our sites and to deliver their services. For example, we must release
your credit card information to the cardissuing bank to confirm payment for products and
services purchased on this site; release your address information to the delivery service to deliver
products that you ordered; and provide order information to third parties that help us provide

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We will encourage our service partners to adopt and post privacy policies. However, the use
of your Personally Identifiable Information by our service partners is governed by the privacy
policies of those service partners, and is not subject to our control.

Occasionally, we may be required by law enforcement or judicial authorities to provide
Personally Identifiable Information to the appropriate governmental authorities. We will
disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to
cooperate with a law enforcement investigation. We fully cooperate with law enforcement
agencies in identifying those who use our services for illegal activities. We reserve the right to
report to law enforcement agencies any activities that we in good faith believe to be unlawful.

We may also provide NonPersonally Identifiable Information about our customers’ sales, traffic
patterns, and related site information to third party advertisers, but these statistics do not include
any Personally Identifiable Information.

Updating and Correcting Information

We believe you should have the ability to access and edit the Personally Identifiable Information
that you have provided to us. You may change any of your Personally Identifiable Information
in your account online at any time by linking to your account in accordance with instructions
posted elsewhere on this site. You may also access and correct your personal information and
privacy preferences by writing us at

Please include your name, address, and email address when you contact us.

We encourage you to promptly update your Personally Identifiable Information if it changes.
You may ask to have the information on your account deleted or removed; however, because we
keep track of past transactions, you cannot delete information associated with past transactions
on this site. In addition, it may be impossible to completely delete your information without
some residual information because of backups.

User Choices on Collection and Use of Information

We may, from time to time, send you E-mail regarding our products and services. In addition, if
you indicated upon registration that you are interested in receiving offers or information from us
and our partners, we may occasionally send you direct mail about products and services that we
feel may be of interest to you. Only Rider Buddy (or agents working on behalf of Rider Buddy and under confidentiality agreements) will send you these direct mailings and
only if you indicated that you do not object to these offers. If you do not want to receive such
mailings, simply tell us when you give us your personal information. Or, at any time you can
easily edit your account information to no longer receive such offers and mailings.

You also have choices with respect to cookies, as described below. By modifying your browser
preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or

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to reject all cookies. If you choose to reject all cookies, some parts of our site may not work
properly in your case.

Security of Information

At our site you can be assured that your Personally Identifiable Information is secure, consistent
with current industry standards. The importance of security for all Personally Identifiable
Information associated with our user is of utmost concern to us. Your Personally Identifiable
Information is protected in several ways. Access by you to your Personally Identifiable
Information is available through a password and unique customer ID selected by you. This
password is encrypted. We recommend that you do not divulge your password to anyone. In
addition, your Personally Identifiable Information resides on a secure server that only selected
Rider Buddy personnel and contractors have access to via password. We encrypt your
Personally Identifiable Information and thereby prevent unauthorized parties from viewing such
information when it is transmitted to us.

Personal information that you provide that is not Personally Identifiable Information also resides
on a secure server and is only accessible via password. Since this information is not accessible
from outside Rider Buddy, you will not be asked to select a password in order to view or
modify such information.

In order to most efficiently serve you, credit card transactions and order fulfillment are handled
by established third party banking, processing agents and distribution institutions. They receive
the information needed to verify and authorize your credit card or other payment information and
to process and ship your order.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed
to be 100% secure. As a result, while we strive to protect your Personally Identifiable
Information, you acknowledge that: (a) there are security and privacy limitations of the Internet
which are beyond our control; (b) the security, integrity and privacy of any and all information
and data exchanged between you and us through this site cannot be guaranteed; and (c) any such
information and data may be viewed or tampered with in transit by a third party.

When you use our site, we will store cookies on your computer in order to facilitate and
customize your use of our site. A cookie is a small data text file, which a website stores on your
computer’s hard drive (if your internet browser permits) that can later be retrieved to identify you
to us. Our cookies store randomly assigned user identification numbers, the country where you
are located, and your first name to welcome you back to our site. The cookies make your use of
the site easier, make the site run more smoothly and help us to maintain a secure site. You are
always free to decline our cookies, if your browser permits, but some parts of our site may not
work properly in that case.

We may use an outside ad serving company to display banner advertisements on our site. As
part of their service, they will place a separate cookie on your computer. We will not provide

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any thirdparty ad server with any of your Personally Identifiable Information or information
about your purchases. We and our third party ad server will collect and use NonPersonally
Identifiable Information about you, such as your IP address, browser type, the server your
computer is logged onto, the area code and zip code associated with your server and whether you
responded to a particular advertisement. Other advertisers may also place banner ads on our site
in the same manner as above, but we will not disclose any Personally Identifiable Information to

Privacy Policies of Third Party Sites

Except as otherwise discussed in this Privacy Policy, this document only addresses the use and
disclosure of information we collect from you. Other sites accessible through our site have
their own privacy policies and data collection, use and disclosure practices. Please consult
each site’s privacy policy. We are not responsible for the policies or practices of third parties.
Additionally, other companies which place advertising on our site may collect information about
you when you view or click on their advertising through the use of cookies. We cannot control
this collection of information. You should contact these advertisers directly if you have any
questions about their use of the information that they collect.

Miscellaneous Privacy Issues

You must be at least 18 years old to have our permission to use this site. Our policy is that we
do not knowingly collect, use or disclose Personally Identifiable Information about visitors that
are under 18 years of age.

You should also be aware that when Personally Identifiable Information is voluntarily disclosed
(i.e. your name, E-mail address, etc.) in the discussion forums or other public areas on this
site, that information, along with any information disclosed in your communication, can be
collected and used by third parties and may result in unsolicited messages from third parties.
Such activities are beyond our control and this Policy does not apply to such information. Any
submissions to chat rooms or other public areas on this site are accepted with the understanding
that they are accessible to all third parties. If you do not want your comments to be viewed
by third parties, you are advised not to make any submissions. Ultimately, you are solely
responsible for maintaining the secrecy of your password and/or account information. Please be
careful and responsible whenever you’re online.

If you have any questions about this Privacy Policy, the practices of this site, or your dealings
with this site, please contact us by sending an email to:

Subject: Privacy Compliance Officer / Rider Buddy LLC

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